"I love talking about brands to people who don't ever think about them. Because as soon as you talk to them about it, they're right with you. They understand how these things work if you actually take a moment to explain it to them."
“You can reach your children by messaging and branding your home, similar to how advertisers approach consumers.”
Swivel around your executive chair and hit the conference button. There's a call coming in. It's your chief analyst saying your shareholders are being contacted by your main competitor. Swivel stop.
A ceoMom must be on guard at all times. There are competitors out there trying to destroy our shareholders – our children. Movies, TV programs, adult websites, magazine ads, commercials selling alcohol – just to name a few.
These messages strike our children from every angle. Go ahead. Put your analyst on hold and go to the drawing board. This ceoMom's not going to take it sitting down.
Coming home should always be a safe haven for your children. And more than that, a ceoMom knows how to brand her home with positive and personalized messaging that can guard her children from the competitors waiting outside the front door. Messaging that builds a child's self-image, creates dreams and believes in the future.
Studies show repetition is key in advertising. Companies spend millions advertising and marketing their products to get the word out. ceoMoms want a say too. But positioning and strengthening your home is more than a few happy phrases on the wall. It is strategically thinking about what you want to teach your children. It takes knowing who your children are, realizing their strengths and then incorporating themes into your home with purpose.
Your Family Brand will encompass who your family is, what you stand for and all the special touches a mom can add. It's gathering at the dinner table, singing Happy Birthday or jumping in a pile of leaves. It's the big breakfast on Saturday or the little treat on Sunday. It's the pretty wreath on the door that you made for half price and the Easter eggs you paint every year. It's what you feel and call “home.”
With competition for your kids' attention on the rise, making your home a place for strength and inspiration is more important than ever. Brand your family, stand for something big and beat the competition. Go Mom!
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